Title: The Demographics of Web SearchThis paper describes the demographical factors on web search behavior.
Author: Weber, I.; Castillo, C (Yahoo Research)
Year: SIGIR 2010
[Summary]
It used the query logs and the census of US government for experiment and found that
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(1) the user population of a large, commercial search engine is representative of the whole US
population (real world v.s observation)
(2) differences in search behavior across demographic segments
(It experiments on gender,racial,income,education,age)
(3) using demographic information has a potential to improve state-of-the-art web search results, especially for difficult queries ( e.g. the query with high entropy ), and that it leads to
improvements in query suggestions.
[Comment]
1. Good point to reference:: discretization demographic quantity into tiles
( reason: because if we don't use discretization ,the value would likely to be isolated in a very small user group)
2. demographic features need to be considered. In web search, it has this phenomenon. How about images? query logs v.s. images data ?! Image's annotation according to the demographic features v.s. the returned url according to the query's demographic features?
The relationship between annotation and the demographic attribute in the images?
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